Online TV Ads No Longer Afterthought

Conscious that millions of people are now watching TV shows online, marketers are likely for the first time this year to make digital-ad buys a key part of their "upfront" ad-purchase negotiations with TV networks, media buyers say.

"The digital ads aren't a throw-in after the main conversation is over. It's now part of the main conversation," says Alan Schanzer, managing partner at MEC Interaction North America, part of WPP Group's media-buying and planning unit Mediaedge:cia.

[The Wall STreet Journal]

emily | 8:13 AM | Advertising / Marketing |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/05/020178.htm

Tweet