May 21, 2008

Online TV Ads No Longer Afterthought

MK-AP686_ADVERT_20080519184012.gif

Conscious that millions of people are now watching TV shows online, marketers are likely for the first time this year to make digital-ad buys a key part of their "upfront" ad-purchase negotiations with TV networks, media buyers say.

"The digital ads aren't a throw-in after the main conversation is over. It's now part of the main conversation," says Alan Schanzer, managing partner at MEC Interaction North America, part of WPP Group's media-buying and planning unit Mediaedge:cia.

[The Wall STreet Journal]

emily | 8:13 AM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/05/020178.htm



Post a comment

Thanks for signing in, . Now you can comment. (sign out)

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)


Remember me?