May 17, 2008
Playboy looking for the next playmate on YouTube
For its 55th-anniversary playmate, Playboy magazine invited aspiring centerfolds across the U.S. to submit (non-nude!) videos to YouTube describing why they should be the one to be splayed across those august pages come January 2009, the release date of the anniversary issue. The Los Angeles Timesreports.
"Rather than worrying about how silly homemade videos might tarnish the bunny's hard-won image, Playboy is experimenting with something new.
Hardly any major media companies are inviting regular folk to contribute user-generated videos to a page that also shows their corporate logo. Music companies use YouTube to release their music, and TV companies use it to promote their TV shows. Perhaps its only fitting that Playboy be the one to go where no one else dares tread.
While it might be less efficient than live casting in some ways, a YouTube casting call can reach a much larger pool of aspirants."
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