May 14, 2008
YouTube ads for viral videos: 'buzz targeting'
Google is starting to share more details about its high priority of making more money off YouTube's popularity, introducing an advertising product on Tuesday called buzz targeting.
News Blog reports.
"The ad product uses an algorithm to find videos that are about to "go viral," when word of mouth (or IM, or blog, or e-mail) promotes a Web site to a phase in which it spreads like wildfire. In this case, ads are overlaid on the bottom fifth of viral videos supplied by YouTube partners who share ad revenue with the search giant.
Until now, YouTube ad campaigns have been more targeted to specific demographics. Buzz targeting adds a broader option, though the ads still are sold as categories such as entertainment or how-to, a YouTube representative said."
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