May 12, 2008
Colleges Putting Their Own Spin on YouTube
Frostburg State University, like a growing number of schools, is trying to elbow its own messages onto such sites as YouTube to promote themselves, create a virtual community and drown out embarrassing clips (like this one for Darthmouth). The Wasington Post reports.
"Marketing in higher education is really at a crossroads," said Nora Ganim Barnes, director of the Center for Marketing Research at the University of Massachusetts Dartmouth. "Those that don't engage and manage social media are going to be left behind."
Universities are moving onto social media including Facebook, iTunesU and YouTube "because they know that's where students are nowadays," said David Hawkins of the National Association for College Admission Counseling. To not have a presence in those areas means risking being left behind in the student conversation of this generation."
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