May 6, 2008

Combining TV and online ads benefits advertisers

Using TV and online together in advertising campaigns is significantly more effective for advertisers than using either in isolation, according to new research from Thinkbox and the Internet Advertising Bureau (IAB). U-Talk Marketing reports.

"Findings show that their combined use produces major benefits for advertisers, including dramatically increased positive brand perception amongst consumers – some 50% higher – as well as significantly greater likelihood of purchase.

This is the first time the effectiveness of using TV and online in tandem has been examined in depth.

The sample focused specifically on ‘digital consumers’; people who own a digital TV and use broadband internet, and are medium to heavy users of each."

emily | 8:51 PM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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