Hey! Nielsen Brings Buzz to Ratings

Hey! Nielsen is a place for TV fans to voice opinions about TV programming that opened last September.

Nielsen's intent is to figure out how to incorporate the feedback into its ratings:

"Using data from real users, Hey! Nielsen generates a Hey! Nielsen score -- a real-time indicator of a topic's impact, influence, and value. As users submit feedback, the score is created from a number of factors such as user response, blog buzz, and news coverage, as well as raw data from our sister sites Billboard.com, HollywoodReporter.com, and BlogPulse.com."

[via MIT Adverblog]

emily | 9:13 AM | Studies and Research |
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