May 5, 2008

IAB Introduces Online Video Ad Guidelines

The Interactive Advertising Bureau introduced a set of guidelines on Monday (May 5) aimed at bringing more standards to online video advertising--and ultimately to make the still burgeoning medium easier for advertisers to buy.

... "This is a historic day," said IAB president and CEO Randall Rothenberg, likening the announcement to a similar set of landmark guidelines put in place for banner advertising in the late 1990s. David Doty, the IAB's senior vp, thought leadership and marketing, predicted "seismic shifts" would occur in the online ad business as a result of their adoption."

[via MediaWeek]

emily | 10:04 PM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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