ABC.com Tries More Ads For "Desperate Housewives"

BC-Disney TV Group (DIS) is about to test a defacto rule in Web video -- that consumers won't tolerate sit through consecutive ads when they watch TV online.

ABC digital president Albert Cheng told THR the network is going to experiment, and see if they can move to a model that's closer to broadcast TV. "We want to push it a little bit to see how it would go," he said.

[via Silicon Alley Insider]

emily | 8:40 PM | Advertising / Marketing |
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