April 29, 2008

`Secret' of `Scarlet' is revealed


"Scarlet" may look like a new TV show and act like a new TV show but it's no new TV show, writes the Associated Press. It's an LG marketing campaign for their new series of slimmer-than-slim LCD flatscreen TVs.

Instead of pointing out screen size and pixel resolution to potential buyers, "Scarlet" is pitched as "a new TV series" from director David Nutter, whose credits include "The Sopranos," "Smallville" and "Terminator: The Sarah Connor Chronicles."

The big-budget advertising campaign stars model-actress Natassia Malthe as the sexed-up, butt-kicking, red-eyed heroine "Scarlet." There's no mention of LG or even a prominent image of the TV itself in the advertising materials or commercials.

... Billboards for "Scarlet" began popping up in cities like Paris, Los Angeles and Singapore about a month ago while commercials and online ads began appearing on sites like Gawker, Variety and E! Online as early as two weeks ago. They all led viewers to ScarletSeries.tv, a site that features a high-impact movie-like trailer.

emily | 6:22 PM | Advertising / Marketing | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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