BBC BRINGS PROGRAMS TO ITUNES STORE IN U.S.

BBC today announced that for the first time BBC AMERICA programming will be available for purchase and download from the iTunes store in the U.S. [via The Futon Critic]

"Making BBC programming available on the iTunes Store is key to the strategy of BBC Worldwide, the commercial arm of the BBC, in securing the broadest possible distribution for its huge range of television content. This new offering allows BBC AMERICA's viewers to further engage with the channel's hit shows and delivers highly addictive programming to a new audience."

emily | 6:01 PM | Broadcasters distributing their TV shows online |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/04/019964.htm