April 24, 2008
Hulu.com lets you Cut, Paste and Forward Web Video
The Guardian on some of Hulu.com's wonderful features.
"We all know about cutting and pasting from one document to another. Hulu.com lets you do it with video: select the bit you want from, say, an episode of The Simpsons and email it to a friend, post it to your blog or put it on your Facebook page.
Another surprising tool is the search function. If a particular TV show or a film isn't one of the 400 TV series and 100 movies on the site, it doesn't give a "no results" message. Instead, it looks across the entire web to find legitimate (ie, non-pirated) video, and offers links to it - even if it sends users away from Hulu. So if someone searches for Desperate Housewives, a link will appear to abc.com - a rival network.
Another great thing about Hulu.com is that they are considering moving beyond the US market. According to Jason Kilar, CEO of Hulu: "We very much have ambitions to be a global site but we want to walk before we run," he says. "We would be very hesitant about launching in a territory without stellar content. In the US we took our time to make sure we had great content. We don't think that a service is built to last unless it is worthy of remark. And that will be our mantra."
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