April 23, 2008
TV and the Web: Backchannelmedia
XConomy reviews Backchannelmedia.com, a Boston company that gives broadcasters and advertisers a new marketing channel by adding a Web bookmarking function to TV programming.
"Unless you’re watching carefully, you may not be aware how many times every day TV broadcasters flash Web URLs at you on the screen during their regular programming (not to mention during commercials, many of which also contain Web addresses). The problem is that most URLs are hard to remember, and few viewers have a pad and pencil or an open laptop handy to copy them down.
Backchannelmedia has come up with a fix for that.
Basically, broadcasters insert a code into their programs that causes a special icon to appear on your TV screen alongside a URL or any other “call to action.” If you click OK on your TV remote while the icon is showing, Backchannelmedia will send you the link electronically for later reference. You can view all of your saved links at Backchannelmedia’s portal site, or you can have them e-mailed to you."
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