April 18, 2008
New NBC show designed to highlight a sponsor's products
In the latest example of how commercialism continues to creep into art, NBC Universal has plans to create programming designed to highlight a sponsor's products, the company said Friday, reports News.com.
"One of the first shows to emerge form the partnership will be an Internet sci-fi show called Gemini Division, starring actress Rosario Dawson. The shows sponsors will be Acura TSX, Intel, Microsoft, and UPS.
Gemini Division and shows like it from NBC Universal will likely be offered by Hulu."
Related article from The E-Commerce Times last August related to fashion on TV. "... A revolution in shopping online is occuring that has ushered e-commerce into the realm of 3.0. Consumers can now pick and choose from almost anything they see in the entertainment world."
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