April 18, 2008
NCAA March Madness ads online more profitable than on TV
CBS this year presented every game of the NCAA March Madness basketball tournament on the Web for free, marking the first time a major U.S. sporting event has been so readily available online. Now the numbers are in, and they indicate that even for a company reared in traditional media, the Internet may be more profitable. Mercury News reports.
"... The network made $4.83 in advertising for each of its 4.8 million online viewers and $4.12 for each of its 132 million television viewers, according to data from CBS and TNS, a research firm.
CBSSports.com executives declined to disclose advertising rates but said the prices that advertisers paid for reaching 1,000 online viewers were as high as or higher than the prices for reaching the same number of television viewers."
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