April 18, 2008

Blockbuster sued over Facebook ad feature

A Texas woman has sued Blockbuster alleging the video rental company transmitted her personal information to Facebook.com through the website's Beacon marketing program. USA Today reports.

"Cathryn Elaine Harris, of Dallas County, Texas, claims that Beacon, which Facebook launched in November, got information on her movie renting and buying habits from Blockbuster through computer tracking programs without her permission.

In her complaint, filed April 9 in U.S. District Court for the Eastern District of Texas, Harris claims that Blockbuster violated the Video Privacy Protection Act, which prohibits a video store from disclosing information about a person's video rentals or purchases."

emily | 9:55 AM | News | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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