April 15, 2008
TV content creators get good news
A new survey of TV viewers worldwide reveals ominous trends for networks but -- paradoxically -- encouraging news for content creators such as producers, directors and writers.
Consulting firm Accenture, which published the survey Monday, found that viewers are very loyal to their favorite shows, much more so than to the branded networks that provide them.
[via Variety]
emily | 4:31 PM |
Studies and Research
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