April 13, 2008
Study: Pirated Web Video Peaks 12-18 Hours After Broadcast
Unauthorized viewing of popular TV shows on video-sharing Web sites like YouTube peaks between 12 and 18 hours after an episode is broadcast, according to a study conducted by Akamai Technologies and content-identification service provider Vobile. [via MultiChannel News]
"The companies tracked one broadcaster’s primetime show—which they declined to identify—over a 30-day period starting the second week of January.
They found that while illegal versions of the show became available online within minutes of broadcast, consumption was relatively low in the first 12 hours. Usage spiked the morning following broadcast and grew larger throughout the day.
Within 72 hours, unauthorized versions eroded the audience for the content owner’s own TV episode distributed online almost 20%, according to Akamai and Vobile."
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