April 8, 2008
CBS gives shows new feel with online clips
Star-News reports on Eyelab, a small division within CBS Corp. - all of its workers under 30 years old - whose job it is to slice and dice the network's programming and distribute it online.
"Eyelab produces some 20 to 50 clips each week and gives them to nearly 200 Web sites like AOL, MSN, Juiced, CNet, Bebo and dozens that are part of CBS and its affiliates. The idea is to draw attention to the TV shows, by using a form of entertainment that can be enjoyed independently."
"CBS believes strongly most computer users prefer short material to watching a full episode of a television program. People might spend 40 minutes on YouTube, but they're watching two-minute clips", said Quincy Smith, president of CBS Interactive."
This is so untrue for viewers outside the US where full length shows are not available either on TV, on the Network websites or Hulu.com. European and Asian viewers watch full length shows - sometimes an entire season in one session - on video sharing sites. Because there is no other choice.
When will US networks address the global issue, deal with the Internet? Or Hulu.com could come up with a pay-per-view model. We would gladly pay to watch legally. US TV series have a huge following outside of the US.
Related articles:
-- US TV series become outdoor entertainment for South Korean youth
-- In South Korea, peer-to-peer video services have exploded. Laptops are the gateway to entertainment
-- Korea in the Grip of U.S. TV Series Fever
-- Seeking options for watching TV online (legally) from Europe
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