UK online ad spend to overtake TV: report

The Internet will usurp television as the biggest advertising medium in Britain by the end of 2009, according to a report published on Monday, reports Reuters.

"Britain has the most developed online advertising market in the world which the report by the Internet Advertising Bureau (IAB), PricewaterhouseCoopers and the World Advertising Research Center said was worth 2.8 billion pounds ($5.6 billion) in 2007.

It said last year's 38 percent online ad growth was driven by the rising number of people online, the introduction of cheap laptops and the growing popularity of catch-up TV on the Internet through services such as Channel 4's 4oD".

emily | 6:46 PM | Advertising / Marketing |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/04/019676.htm