MIPTV: Advertisers, producers rethinking marketing strategies

Once upon a time in medialand, broadcasters, content producers and advertisers were at the controls, and consumers, if they wanted to watch TV, were captive audiences. The word "prosumer" was a typo, and 360 degrees meant a circle.

Those days are over. Consumers are at the controls and speeding seamlessly across as many platforms and devices as they can get their hands on. At the same time, content producers and distributors, branding strategists as well as advertisers are tripping over themselves to keep up with consumers.

Read full article in The Hollywood Reporter

emily | 4:04 PM | Advertising / Marketing |
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