April 6, 2008
70% of UK TV audience goes online while viewing
According to a survey commissioned by video search service, Blinkx, almost 70% of adults in Britain go onto the internet while watching television. IPTV Watch reports.
"Younger viewers are particularly fond of going online while watching TV - over 20% of 16-24 year olds said this was something they always did.
The survey found that 30% of those going online while watching television did so to search for products or services featured in the programme they were watching, while 27% searched for information on advertised products.
Blinkx also found that it is becoming increasing popular to watch TV programming online. Over 50% of British adults with access to the internet watch programming online. One in five watch full-length television shows, movies or sporting events online."
Image from TechCrunch
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