Is the Ad a Success? The Brain Waves Tell All

Agencies and advertisers are growing more interested in neuroscience in their never-ending efforts to improve effectiveness.

“The role of neuromarketing is to understand how people feel and react,” said Elissa Moses, chief analytics officer at EmSense. “It in no way sets out to meddle with normal, natural response mechanisms.”

[via The New York Times]

emily | 10:01 PM | Advertising / Marketing |
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