Nielsen Switches Online Rankings to Streams From Unique Viewers

Nielsen Online has changed the way it ranks and measures online video destinations. It now measures online video by the top 20 online video brands as ranked by streams rather than by unique audience for video-sharing sites. TV Week reports.

"The measurement firm made the change because it has rolled out its new VideoCensustool, which measures individual video streams served across Web sites.

YouTube still dominates under the new system: It delivered 2.9 billion streams in February. Fox Interactive Media was second with 406 million streams, followed by Yahoo with 245 million streams."

emily | 9:40 PM | News |
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