March 27, 2008
YouTube Feature Tells Video Creators When and Where a Clip Is Being Watched
In a move to provide better data to its users, YouTube formally announced late Wednesday that it had added a free feature that will show video creators when and where viewers are watching their videos. With this, the company hopes to turn YouTube from an online video site into a place where marketers can test their messages, Tracy Chan, YouTube product manager, said to The New York Times.
"This program, called YouTube Insight, provides a detailed view of a video’s popularity, both over time and geographically, broken down by state. (Internationally, YouTube Insight is not as insightful, providing only popularity by country.)"
Watch this this video to get a basic understanding of the YouTube Insight tool.
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