March 27, 2008
March Madness On Demand Killing CBS' TV Ratings
As a whole, according to Sporting News, TV ratings for the four day period to start the Tournament were down 9.4%. Not only that, but 13 of the 16 windows had lower ratings in comparison to last year.
"CBS averaged a 4.8 national rating, down from a 5.3 in 2007. Much of this was due to the fact that a handful of the games aired on Easter, but it very well could have been that everyone was watching online.
The numbers that CBS tracked for March Madness On Demand (MMOD) were absolutely staggering. The online views for CBS' game center were up 129% and racked up 3.3 unique visitors per day.
There were so many viewers in the first few days that by Saturday, the total of 3,375,451 hours of video overtook the total from 2007's entire tournament by 659,215 hours.
Also worth noting was fans use of the "Boss Button" within MMOD. The fake fake spreadsheet feature was clicked on 2,190,488 times."
Related:
-- Making millions when the boss isn't looking
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