March 11, 2008
Hulu: The Next Step in TV on the Web
Time magazine gives Hulu - out of beta testing and officially launched - a thumbs up review.
"Hulu could do to television what iTunes did to music. That's because Hulu frees TV shows from their networks and instead lets (US viewers) watch legal versions of programs à la carte, whenever they choose — for free on the Web.
Though TV shows have gradually become available on individual network sites over the past few years, the merit of Hulu is that it lets you go to a single, easy-to-use site to watch any episode you want — without having to sift through all the promotional clutter on official TV sites.
The best part, you don't even have to know which network a show airs on. "People don't associate The Biggest Loser with NBC. People identify with shows, not a network," says Hulu's CEO, Jason Kilar.
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