Online TV contents drive viewers back to television

According to Disney-ABC co-chair Ann Sweeney, the content TV networks put online actually drive viewers back to television. And the viewers who watch TV programming via the Internet and are then driven into or back into TV are younger that the average TV network viewer and pay more attention to advertising.

Viewers on the ABC.com video player--during the first 18 weeks of the current TV season--watched more than 124 million episodes, a 178 percent uptick over the same period last season.

In addition, she says that its streaming video users remember ads 87 % of the time.

[via Ibinews]

emily | 9:11 PM | Studies and Research |
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