March 4, 2008
Television's affair with the internet
With the ubiquity of broadband, should TV program makers view the net as a friend or foe? More of a partner, according to The Guardian.
"Long-standing assumptions about the bitter rivalry between TV and the internet are being swept aside as Britain's terrestrial broadcasters venture more online TV on demand, streaming content and near-live simulcasting via the web.
While for most viewers broadcast TV remains quicker, easier and higher quality than most online offerings, more people are using the net to catch up on or rewatch their favourite shows, scheduling their own programme of content sourced from the major broadcast outlets.
... Where viewers go, broadcasters must follow. Initial debates focused on the fear of cannibalisation across platforms, but talk soon turned to the idea of touch-points: rather than eroding their traditional base of TV viewers by increasing the number of outlets and opportunities a potential viewer has to engage with media sources throughout the day, broadcasters stand to develop larger audiences."
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