February 29, 2008
Online project challenges traditional advertising model
According to Ultra Marketing, a new online project has the potential to end the traditional client-agency-production company relationship for TV advertising.
"Admade puts the new generation of YouTube ad makers in front of clients direct removing the need for the agency intervention.
The way it works is this. The site hosts ad project briefs from partners - businesses, charities and ‘causes’, “that are sick of making the same old boring ads that we all have been subjected to.”
Ad makers are then encouraged to submit their work in a bid to win a cash prize.
“Your idea is more important than the video production value,” explains co-founder Jake Lawton. “I think we all would rather watch low-production clever commercials, like the MAC versus PC ads, than watch big budget ads, with CGI effects..."
Users are asked to vote for the best work, which is then drawn into a shortlist for the client to pick a winner from."
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