Survey: Web watchers are multitasking

According to the results of a new survey conducted by Harris Interactive on behalf of video search service blinkx, some 78 percent of adults who watch TV while online claim to be using the Web at the same time, while a further 35 percent said that simultaneous Web surfing and TV watching is something they engage in consistently.

In an area of the survey that’s bound to interest product advertisers, around 62 percent of those polled returned that they surf Web content connected to whatever it is they’re watching on the TV.

[via The Tech Herald]

emily | 9:47 PM | Studies and Research |
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