February 28, 2008
Web-based series "Quarterlife" bombs on US TV
According to Reuters, the highly touted Web-based drama series "quaterlife" proved a television flop in its US TV debut, drawing the NBC network's worst ratings for its time slot in at least 20 years.
"The show's dismal performance in its prime-time network launch on Tuesday threw its immediate future into doubt at the General Electric-owned network, where a source said the series could end up cancelled before its next airing.
... NBC Entertainment co-chairman Ben Silverman acknowledged in remarks to The Hollywood Reporter on Wednesday the experiment did not live up to expectations, but was "so worth the try."
"The website traffic went up a huge amount, and we continue to try new things and new models," he said. "It's very inexpensive but we hoped for higher ratings."
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