February 25, 2008
Locking in Viewers to Watch the Commercials
Looking to strike a blow against the proliferation of digital video recorders, the ABC network, its affiliated broadcast stations, and Cox Communications’ cable systems are establishing an on-demand video service that would allow viewers to watch ABC shows like “Lost” and “Desperate Housewives” any time they choose.
The catch: It uses a new technology that disables the viewers’ ability to fast-forward through commercials.
[The New York Times via NewTeeVee]
emily | 6:34 PM |
Video on Demand
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