Locking in Viewers to Watch the Commercials

Looking to strike a blow against the proliferation of digital video recorders, the ABC network, its affiliated broadcast stations, and Cox Communications’ cable systems are establishing an on-demand video service that would allow viewers to watch ABC shows like “Lost” and “Desperate Housewives” any time they choose.

The catch: It uses a new technology that disables the viewers’ ability to fast-forward through commercials.

[The New York Times via NewTeeVee]

emily | 6:34 PM | Video on Demand |
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