Poles Apart on Online-Video Habits

The New York Times reports that the gulf between casual and heavy consumers of online video is startlingly wide, according to figures released in mid-February.

The difference between the heaviest users and the lightest users is something like 24 times.

"It’s a clear indicator of how early we are in online video,” said Jarvis Mak, a vice president at Media Contacts, an online ad buyer that did the study with the research firm comScore. Mr. Mak predicted that this disparity would narrow as television networks continued to put programs online, attracting novice users.

ComScore gathered the data using special software installed on the computers of a panel of Internet users."

emily | 8:03 AM | Random Stats |
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