February 22, 2008
'Pocket Theaters' Emerge as New Trend
A new era is dawning for a "theater in your pocket," or the so-called "palm theater." Just the size of a cigarette pack, portable media players allow people to watch movies, TV shows and online lectures anytime and anywhere. Replacing televisions and computers, these fancy gadgets are attracting more and more viewers. Digital Chosunilbo reports.
"Portable media players are selling like hot cakes in Korea. Industry sources say over 2.3 million devices were sold last year, a 100 percent increase from 2006. Given that some 2.1 million TV sets were sold during the same period, it seems these new gadgets are not just for early adopters anymore.
Reigncom, the Korean multimedia device maker famous for the iRiver, said the rapid growth of the market has largely been fueled by American TV series and user-created content (UCC), which have enjoyed huge popularity in Korea since early last year. The device makers have also done their part by releasing enticing new products one after another.
Portable media players are also especially popular among students who want to take advantage of the many educational video resources developed by local language schools and cram schools."
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