February 19, 2008
BBC Plans iTunes TV Deal
The BBC plans to sell some television shows in the United Kingdom through Apple's popular iTunes store, according to The Wall Street Journal.
"The deal is likely to serve as test as to whether many British viewers are prepared to pay to download TV shows over the Internet. If successful, the BBC might expand the arrangement, the person said.
The BBC currently makes most of its shows available for download free in the U.K. for one week after they have appeared on television. Its main commercial competitor, ITV PLC, has also put many of its shows online.
Initially only about 10 different drama and comedy shows will be sold on iTunes, which doesn't currently have any TV shows from British studios, the person said. It isn't clear which shows will be available."
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