February 14, 2008
Nielsen Online Takes a Look At How People Use Web Video
In its first significant study of how people consume online video, Nielsen Online has found that women tend to favor network television on the Web, while men are drawn to user-created content. The Wall Street Journal reports.
"Women are nearly twice as likely as men to tune into videos on TV networks' Web sites, according to Nielsen Online's first public release of its research into online-video viewing habits.
At the same time, on user-generated media sites, such as YouTube, men 18 to 34 years old were more than twice as likely as women in the same age group to watch videos.
Online-video viewing has become a standard Web activity -- Nielsen Online says 73% of active Web users watched online video in December -- but marketers are eager for more information about viewership patterns to help them decide how to advertise alongside this content."
The Permanent Link to this page is: http://www.textually.org/tv/archives/2008/02/019053.htm
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)