February 13, 2008
Nielsen to Track Online Video Use Through Its TV Panel
With more consumers starting to consider the idea of watching TV programs and other video online, Nielsen said it would "introduce measurement of TV viewing on the PC screen in our TV panel by the end of 2008," reports AdAge.
"Nielsen's effort is part of a strategy to measure all kinds of video consumption, whether it take place on the traditional TV screen or on smaller video perches such as mobile phones or iPods. The effort is not an easy one, however, primarily because people don't watch programs or video content in the same way across different venues and out of 98 eligible households, only 44 said they would allow Nielsen to hook meters up to their PCs.
Those that refused said "that although they trusted Nielsen to maintain their confidentiality with TV measurement, they felt computer data is more personal and personally identifiable than TV data."
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