February 12, 2008
Putting Candidates Under the Videoscope
Many young journalists have been hired by the networks to follow the candidates across the country, filing video and blog posts as they go, reports the The New York Times.
"Originally hired to cut expenses — their cost is a fraction of a full television crew’s — these reporters, also called “embeds,” have produced a staggering amount of content, especially video. And in this election cycle, for the first time, they are able to edit and transmit video on the fly.
"As a result, the embeds have changed the dynamic of this year’s election, making every unplugged and unscripted moment on the campaign trail available for all to see.
... "There have always been cameras around campaigns. What is different now is how much more portable they’ve become and how much more prevalent,” said Eric Fehrnstrom, who was the traveling press secretary for Mr. Romney’s campaign until the Republican candidate dropped out last week."
[via NewTeeVee]
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