Americans turning to Web for TV

According to an article in Variety on Friday, more Americans are turning to the Web to watch TV -- at least they were as the strike began.

"In a study conducted by Canadian research firm Solutions Research Group, nearly 80 million Americans, or 43% of the online population, watched a TV show on the Internet, as of November, up from 25% a year ago.

An additional 20% of American Internet users said they watch TV on the Web on a weekly basis, according to the Digital Life America study conducted quarterly.

"To watch a specific show" was the main reason cited for 21% of all visits to major network websites during the month.

emily | 5:01 PM | Studies and Research |
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