January 28, 2008
The Super Bowl Blitz Expands in Online Arena
The Super Bowl is still the ultimate traditional television event, but companies are exploring new ways to bring their ads online.
Marketers are going deeper into everything from Web video to profiles on social-networking sites. For companies forking over as much as $2.7 million for 30 seconds of television ad time during the game, the goal of the online push is to try to make that steep investment go further.
... Not that long ago, all Super Bowl advertising centered on game day, with the TV network that bought the broadcast rights to the game reaping all the ad revenue. But now it has turned into a weeks-long frenzy, with an increasing number of participants trying to profit from the action."
[via The Wall Street Journal. And a good link Superbowl-Ads.com]
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