In Europe, Apple Faces Hurdles to iTunes Movie Rentals

After introducing an online film rental business for American consumers last week, the chief executive of Apple, Steve Jobs, said he expected that the service would be expanded into international markets later this year. The New York Times reports.

"But trying to establish a European version of the iTunes movie rental service, which allows users to stream films or television shows to their computers or televisions, will not be easy.

Apple will have to confront legal and regulatory hurdles, copyright challenges, scheduling conflicts and technological issues, reminders that the European media landscape remains a patchwork of individual countries, rather than the single market that the European Commission envisions."

emily | 8:20 AM | Video on Demand |
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