January 16, 2008
Apple Launches Online Movie Rental Service
Earlier this week, Netflix announced that its subscribers now have a free online streaming service. Today, Apple confirmed rumors of a new online movie rental service available online through iTunes along with an upgraded Apple TV device. International Business Times reports.
"Speaking to a packed crowd at this year's Macworld Expo in San Francisco, Apple Chief Steve Jobs announced the service. It launches today on iTunes and should have more than 1,000 films by the end of February, he said. Users can expect to rent the films 30 days after the DVD is released.
Movies will be priced at $3.99 for new releases and $2.99 for 'library' titles, with the price in both cases going up by $1 if the films are ordered in better-than-DVD high definition quality.
Users get 30 days to watch it on their computers, iPods or iPhones. Once users starts watching, however, they have 24 hours to see the whole film."
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