December 31, 2007
Germans watching less TV
The Hollywood Reporter reports that, for the first time in recent memory, Germans spent less time in front of their TVs than they had the year before. And German kids watched significantly less television, boding ill for the future of the medium.
"According to the preliminary results of an annual study by Germany's television research institute, the GfK in Nuremberg, average per-day viewing in 2007 slipped to 208 minutes, down from 212 the year before. For young people the drop was doubled, down to 178 minutes from 184 in 2006.
The decrease may reflect a rise in the amount of time Germans spent at the computer. The introduction of such Web sites as MySpace.de and iTunes.de in 2007 ramped up the trend toward online entertainment consumption here, which had long lagged behind that of the U.S. and U.K."
[via I4U]
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