December 27, 2007

Pay-TV turns off China football fans

According to the BBC, China's enthusiastic band of football fans have failed to sign up to watch the English Premier League on a new pay-per-view format.

"Top-flight English matches were previously available for free on television and had a potential audience of 30 million. But that changed when broadcaster WinTV bought the rights to broadcast Premier League games in China for three seasons, starting this year.

WinTV now admits it has managed to attract only 20,000 customers willing to pay the 588 yuan (£39; $80) annual fee.

A company spokeswoman said it was proving difficult to persuade Chinese football fans to pay to watch matches that were previously free. "

emily | 11:10 AM | Random Stats | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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