December 26, 2007
ShoeTube.tv. New Online Video Channel Devoted To Footwear
ShoeTube.tv, a web channel devoted to nothing but shoes - okay, there will be a little bit about boots, too - is scheduled to launch on Valentine's Day.
Programming for the site includes regular segments such as "Pimp my Pump," for example, allows women to show off their own shoe embellishments; "Walk on By" features woman-on-the-street videos shot in major U.S. cities, and "Real or Deal" invites contestants to decide whether a designer shoe is real or a knock-off.
... A number of fashion writers have been hired to blog about shoes and to add a social network element and create forums, so that "viewers can comment as well as post their own shoe videos, YouTube-style.
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