December 26, 2007 New Online Video Channel Devoted To Footwear

sheilasheels2ay5-1.jpg, a web channel devoted to nothing but shoes - okay, there will be a little bit about boots, too - is scheduled to launch on Valentine's Day.

Programming for the site includes regular segments such as "Pimp my Pump," for example, allows women to show off their own shoe embellishments; "Walk on By" features woman-on-the-street videos shot in major U.S. cities, and "Real or Deal" invites contestants to decide whether a designer shoe is real or a knock-off.

... A number of fashion writers have been hired to blog about shoes and to add a social network element and create forums, so that "viewers can comment as well as post their own shoe videos, YouTube-style.

[via Online Media Daily. Image from Angellica2017 Diary]

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