Online TV Ads Suck Less Than TV Ads On TV: Study

A new study by Simmons, a unit of Experian Research Services has found that consumers are 47% more engadged by ads that run with television programs viewed online than those watched on a TV set.

The study also found that viewers are 25% more engaged in the content of TV shows that they watch online than on a TV, are 18% more engaged in ads online, as opposed to print versions (magazines etc), and they are 15% more engaged in magazine articles online than in print form.

[via TechCrunch]

emily | 12:57 PM | Advertising / Marketing |
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