December 11, 2007
The Internet. The TV.
The Wall Street Journal on how to bring them together.
"How can tech companies get consumers to take the next step and start watching Internet video on their TVs? We interviewed more than a dozen executives in the technology and entertainment industries, analysts and others.
What follows are five reasons Internet video players haven't taken off -- and five broad changes that could help their chances of reshaping the television landscape.
THE PROBLEM: Too Many Boxes
THE SOLUTION: Blend Boxes
THE PROBLEM: Too Complicated
THE SOLUTION: Keep it simple
THE PROBLEM: Sticker Shock
THE SOLUTION: Set Video Free
THE PROBLEM: Limited Selection
THE SOLUTION: Open up the Boxes
THE PROBLEM: Slow Downloads
THE SOLUTION: Faster, Smarter
emily | 8:25 AM |
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The Permanent Link to this page is: http://www.textually.org/tv/archives/2007/12/018288.htm