Study: TV tops in Internet video viewing

A majority of adult Internet users watch video online during a typical week, with TV programming ranking as the most popular content, according to a survey set to be released Monday. [via The Hollywood Reporter]

"The survey, conducted by the Cambridge, Mass.-based Web personalization firm Choicestream, found that:

-- 55% of those surveyed watch online video each week
-- 65% of that group reporting that they regularly watch traditional TV programming.
-- Overall, 39% of respondents said they watch TV on an alternate device, with the computer by far the most popular nontraditional method.

As expected, online video viewing is higher among younger respondents:

-- 66% of those between ages 18-24 saying they watch online video
-- 70% of respondents ages 18-34 saying they watch TV on the Web.

A majority of online TV viewers watch an hour or more per week as well. Thirty-four% of consumers said they watch one to three hours per week and 33% said they watch at least four hours."

emily | 9:01 AM | Studies and Research |
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