Nielsen to Be Video Cop

For years, media and technology companies have been ensnarled in a battle over the rights to video posted online. Now ratings giant Nielsen wants to be the policeman. The Wall Street Journal reports.

"Nielsen is rolling out a new service that aims to ensure that video is distributed and viewed on the Web only in ways sanctioned by its owners. It is hoping to offer the service to media companies such as NBC Universal or the Discovery Channel, which create content, as well as social networks such as News Corp.'s MySpace and user-generated-content sites like Google's YouTube, which are huge repositories for video clips produced by others.

The announcement of the rollout, which could come as early as today, is a sign of how pervasive pirated content has become on the Web. Some media companies argue that big tech companies that are hugely dependent on video content don't do enough to scour their sites for unauthorized content."

emily | 8:38 AM | News |
The Permanent Link to this page is: http://www.textually.org/tv/archives/2007/12/018192.htm

Tweet