December 4, 2007

Nielsen: Younger Adults More Proactive in Catch-up TV Viewing

A new Nielsen study indicates that younger adult viewers are two-and-a-half times more likely than older viewers to proactively use technology such as DVRs, VOD, the Internet and MP3 players to catch up on television shows they have missed.

... The study also found that more than half of older viewers surveyed would do nothing or wait for reruns if they miss an episode.

[via World Screen]

emily | 9:44 PM | Studies and Research | Add this this entry to your del.icio.us bookmarks. Digg This Technorati search results for this Entry
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